Shein is a women’s apparel brand known for its low-cost and fast-fashion clothing. “I had to do all the work to do the return,” said one respondent. In addition to figuring out each vendor’s specific return policy, they frequently have to print out their own return label and buy packaging for the product they’re shipping back. Too much burden on the customer. Respondents also don’t like how much of the return process they have to handle on their own.As one respondent describes: “It took a long time to get the approval to return the product I bought because I got it from an individual seller who didn’t want to cooperate.” This means that the return experience can look vastly different depending on who the customer purchases from. Inconsistent return experience. Amazon has millions of sellers on its marketplace, and many of them enforce their own return policies – rather than using the one Amazon provides. ![]() What customers hate about Amazon’s return experience: We found out exactly what it was about Amazon’s return experience that made survey respondents unhappy. Again, because Amazon is the largest online retailer in the world, it’s not surprising to see that the company draws both praise and criticism from its customers. You may have noticed that Amazon appears on our most hated as well as our most loved online return experiences list. This time we are going over the top five most hated return experiences from that survey. Last week we published the five brands with the most loved online return experiences, based on a survey of over 300 online consumers. In this post, we’ll share exactly why customers won’t be shopping at these businesses again. ![]() Today, we’re going to shine a light on the brands with the most hated online return experiences.
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